Shooting outdoors can give you studio-like effects with some simple tools and techniques. Similar to landscapes try to shoot in morning or evening light when the light is lower and warmer. Position the sunlight behind your model and bounce light back into the face with a silver or white reflector or even a white piece of cardboard or tin foil. This will soften the sunlight so they aren’t as squinty and will give you nice balanced light on the face while the sun provides a great hair light from behind and helps separate your subject from the background.
You can also use flash to fill in the front of the subject. I use my Nikon SB-910 flash on camera or off camera at about 45 degrees to fill in or give some direction of light to the subject. This works especially well at sunset when there are brilliant colours or just after the sun has gone down when flash becomes more powerful relative to the sunlight. Meter and expose for the background and light your subject with your flash. Try softening your light source with a small softbox or by shooting through some translucent material. If you need more power increase your ISO settings. For instance if you increase the ISO on your camera from 100 ISO to 400 ISO your flash essentially becomes 4 times as powerful.
These are just a few ideas to get you started with your outdoor fashion/portrait shoots! Have any great outdoor lighting tips of your own to share? Please comment below, I would love to hear how you get your great outdoor shots!
[image caption="Shot with only one silver reflector reflecting the sun early morning on a rooftop."]https://kristianbogner.com/wp-content/uploads/2013/07/BOGNER_9993.jpg[/image]
[image caption="I shot this with one Nikon SB-900 Flash off Camera and exposed for the Sunset."]https://kristianbogner.com/wp-content/uploads/2013/07/BOGNER_DSC1401x.jpg[/image]