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Nikon Ambassador Program Recognizes the Dedicated Storytellers that Help Move the Photo Industry Forward

New Nikon Program Partners With Leading Photographers to Energize the Industry Through Inspiration, Education And Empowerment


MISSISSAUGA, ON (August 20, 2013) – Nikon Canada Inc. today announced the Nikon Ambassador Program, a collective initiative dedicated to recognizing the most influential leaders in modern photography. In a rapidly changing industry, the significance of these admired photographers goes beyond the creation of inspiring imagery; this diverse group of individuals has shown a commitment to empowering photographers with knowledge, providing guidance for the imaging community and a mastery of technology and trends.

“We recognize that our business is constantly changing, and this world class program will help us identify the needs of the working professionals while honouring the best photographers of today," said Amanda Mohammed, Nikon Professional Services Manager, Nikon Canada Inc. “Our Nikon Ambassadors are the voice of the professional community and we highly regard their input and feedback. Their valuable insight will permit us to grow and evolve this segment of the business while inspiring others to pick up a camera and shoot."


Responsibilities of the Nikon Ambassador

The core idea behind the Ambassador Program is to create a mutually beneficial collective to help bolster the photo industry and individuals.  While already considered mentors, the Ambassadors will use their experience to empower photographers through education and inspiration. Whether an enthusiast attending an interactive workshop or a seasoned pro learning new techniques, the shared experiences from these select individuals will apply to all levels of photographer. From shooting and managing a studio to social media and running a successful imaging business, the Ambassadors will help to empower a new generation of professionals with the tools and knowledge to succeed.  Additionally, the Ambassadors will work directly with Nikon to communicate the needs of the evolving photo industry such as enhancements in workflow, service and even products.

To be selected as an Ambassador, a photographer must be considered among the most talented and influential visual artists working in the business today. This elite group consists of gifted, spirited storytellers who are admired for their passion, energy and commitment to their craft. The Ambassadors represent a vast array of backgrounds and shooting disciplines that reflect the breadth of professional photographers today; including wedding, portraiture, fashion, wildlife and adventure.

These artists have evolved with Nikon through the years. And, their careers represent a mastery of technology and trends that have had a positive impact on their business. As the realm of digital media continues to expand, these savvy, influential shooters have embraced digital capture and social media to help educate their fans, friends and followers as part of a community.[/vc_column_text][vc_column_text]Photography is my Life.  I am the third generation of pro photographers in my family, and ever since my earliest memories I have held a camera in my hands.  My first Nikon was my Dad's Nikkormat, as I got older I would covet/borrow his F-801. I saved for years to buy my own Nikon F100, MB-15 vertical grip and 80-200mm sports lens and I never looked back. From Nikon scanners to my first digital camera – the Nikon D1X to now, I have been unwavering in my dedication to Nikon.

Why?  Because I truly believe in Nikon, what they represent, and that they make the best photography gear on the planet. I feel that I have become part of the Nikon family over the years. It's not just the gear, but the people that make up the company and Nikon Professional Services who have enriched my life, given me pro support across the globe, and joined me on the most epic of shoots while truly inspiring me to take my photography higher.  Last year I realized a dream come true when I was honoured by Nikon Canada to receive the very first Nikon D4 in the country. Over the last 10 years I have enjoyed an extraordinary partnership with Nikon Canada as keynote speaker at many of their largest events and as an ambassador of their brand and products. I have made it my passion and pleasure to push their gear to the absolute limit and join them in inspiring others about this wonderful art form – photography!

"I am very honoured to be chosen as a Nikon Ambassador for Canada and to be a part of this new exciting program. I feel truly privileged to be associated with Nikon over the past many years and I look forward to taking this journey to whole new level with such an exceptional group of fellow Nikon Ambassadors Worldwide."

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"A photograph captures the co-creation of energy between the photographer and subject at the moment the shutter is clicked. Part of the magic of a great photograph is how you feel at that moment. For those of you who haven't had the pleasure, a Nikon D4 purring in your hands feels pretty Awesome!!
If you want to capture this moment with excellence, then you have to be in it.
Play full, put your heart into it and I assure you your images will inspire. "


Proud to be a Nikon Ambassador

[/vc_column_text][vc_separator][vc_column_text]About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon\'s exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

FULL PRESS RELEASE on Nikon Canada\'s Web Page

Facebook: http://www.facebook.com/NikonCanada
YouTube: http://www.youtube.com/NikonCanada

For more information contact NPS Canada:
Nikon Canada Inc.

Shooting sports, whether it’s the Olympics or your children’s soccer game, is a great way to practice capturing the peak of the moment.  With the groundbreaking high ISO capabilities of the new digital cameras out there, shooting sports has never been easier or more exciting.   The trick to getting great sports images is knowing how fast a shutter speed you need to stop the action.  I suggest starting at 1/2000 sec, reviewing your image and zooming in to check focus and any movement in the image and adjusting from there.   I had the pleasure of shooting this windsurfer launching out of the water at f/5.6 at 1/8000 sec, 800 ISO, all while keeping the horizon line in mind, focus tracking and recording a sequence of razor sharp images while my titanium shutter purred along 10fps on my D4.  Capturing fast action can be exhilarating!

High ISO capabilities can be a great tool for all types of photography.  It allows you to not only shoot faster but also control light in ways never before possible.  At 1000 ISO a flashlight or your camera flash becomes 10 times as powerful as it was at 100 ISO.  Therefore you can have a lot more fun with mixed lighting. When the Nikon D4 camera was first released, I had the pleasure of testing it first. With its incredibly high ISO capabilities, I was excited to see how the camera would handle in low light and sports settings.  After discovering I could get great results at a remarkable 12,800 ISO, I shot a series of star images with the Haleakala volcano in the foreground.  During my exposure a car in the parking lot turned on its parking lights and magically illuminated the volcanic rock bright red in this 10 second exposure.  Those parking lights at 12,800 ISO became a powerful light source – now image the possibilities and how that can affect our photographic perspective.

At this past winter Olympics I used high ISO, especially indoors to freeze the action.  I was even able to shoot at 8000ISO to capture stunning images with very little grain that look amazing at 24x36 inches and larger.  To stop the action of a sport like that of bobsled you have to push the limits.  High ISO capabilities of most new cameras allow you to do just that!  Play with your settings, test out High ISO Noise Reduction and the settings that work best for your camera and see what utilizing HIGHER ISO settings for your sports photography can do for you.

A few days ago I had the honour and the privilege of shooting with Nikon’s new latest and greatest – the Nikon D4 and Nikon D800.  I met with Nikon representatives in Calgary Tuesday night, where they privately and proudly unveiled both cameras for me to test out. Well... the D4 and D800 simply ROCK and below are my comments on my first opportunity to shoot with each of them!!!  Way to go Nikon for raising the bar with these amazing new releases and thank you for the personal attention and service you give to your pros, and for creating opportunities like this for us.


Shooting with the Nikon D4

I have been a Nikon shooter for over 30 years and these days I never leave home without my Nikon D3s and Nikon D3X in my camera bag.  That being said, Nikon has continued to pay great attention to ergonomics, and in my hands the Nikon D4 feels like the best pro Nikon yet.  I immediately noticed the deeper, easier to hold grip and new trigger button placement, portrait orientation thumb selector/joystick and new thumb grip, backlight buttons, and the same solid pro feel that I would expect from Nikon’s Flagship Pro Body.

The D3s is a true workhorse, I shot 80,000 images with it at the Vancouver 2010 Olympics alone.  But the Nikon D4 boasts many improvements over the D3s like 1080p 30fps video, a 10% larger screen, in-camera HDR, and video autofocus with contrast detection.  Nikon has also boosted the D4’s HI ISO to an incredible 204,800 ISO, with a higher 16.2 megapixel resolution, and faster shooting up to 11 fps with the exposure/focus locked, 10fps with autofocus. The camera also has a new 91,000-pixel sensor for metering and MultiCAM 3500FX autofocus that works amazingly in low light and with smaller apertures.  This really works well, even in a dark room I was able to very quickly focus on anything I had my focus selection pointed at!  The Advanced Scene Recognition System now has face detection, which sharply focuses on human faces even faster than I can choose a focus point.

With the new html interface you can remotely control the D4 with your iPhone, iPad or computer via the new WT-5 Compact Wireless Controller or built-in Ethernet connection.  This means that technically you could control your Nikon D4 from anywhere on the planet!  When shooting sports or multiple camera setups this is going to be a wicked tool.

Another feature I love is the new optical viewfinder with a visual grid line option. It’s a simple option but one that I find very useful for shooting landscapes and architecture.

Most of all I am really excited to be able to shoot 1080p 30fps video along with all of the other new audio and video controls built into the D4.  I have found that shooting video is very complimentary to stills and many of my clients have been asking for this.  The pro video features of the D4 with a good assortment of Nikon Lenses make this an remarkable tool for creating some exciting, cinematic looking video.

Nikon has clearly listened to its pros and has developed a camera that rivals all others in its class with the D4.  I can’t wait to get mine!!!


Shooting with the Nikon D800

I love my Nikon D3X.  There is nothing like shooting at 24.5 megapixels with huge detail and colour depth and printing your images BIG and seeing the magnificent nuances of your masterpiece on your living room wall…. Except maybe shooting at 36.3 megapixels with the even more detail offered on the new Nikon D800.

Wow am I excited about this camera!  It seems that so is everyone else, and I have never heard so much excitement and talk coming from camera stores about a single camera.  I am very happy for Nikon, as they seem to have hit a real home run on this one and have made a huge leap in megapixels and capabilities, yet have been able to maintain an affordable price offering of just over $3,000.

The D800 has truly leveled the photographic playing field for professionals and amateurs alike.  You get an incredible medium format level of detail with the new 36.3 megapixel sensor, 1080p 30fps video, and the pro features of the new 91,000 pixel sensor for metering and MultiCAM 3500FX autofocus, face-detection, 3D Colour Matrix Metering III for more accurate exposures, in-camera HDR, 14-bit colour, 4fps in FX (full frame) and 6fps in DX format with the MB-D12 multi-power battery.

As much as I was hoping for a D4X announcement, I was pleasantly surprised by the solid pro feel and weight of the D800, Nikon ergonomics and a plethora of pro features.  I will probably keep my D3X because I love it so much, but from what I have seen so far the D800 will easily replace it in my camera bag forevermore.

One of the most extraordinary new features of the D800 is that it has high ISO capabilities of ISO 100 to ISO 6400, expandable ISO range to ISO 50 to ISO 25600.  When I was shooting with the camera, it blew me away to see how impressive the images were at such high ISO/low light.  This is a huge advantage over the D3X.  Nikon has truly achieved a superb image quality and an unparalleled combination of ISO and image detail.  For this reason alone I have my D800E and MB-D12 vertical grip/multi-power battery pack on order!

"My Recommendation: Get your Nikon D4 and D800 on order if you haven’t already!"] The Nikon D4 is, in my opinion, the best fast action sports camera in the world today. If you are interested in capturing the energy of the moment or need High ISO capabilities to burn, cinematic quality video and a pro camera that will do it all, take a beating, handle anything you throw at it and not miss a frame, this is it!"

If you're looking for a do-it-all supercamera with medium format image resolution and detail, full portability, excellent ISO range, cinematic quality video, and pro features at an affordable price, the Nikon D800 will rock your photography to a whole new level.

If you’re a pro like me you’ve probably got both on order and can’t wait to start shooting with them!



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